"Ruth Mac fitness enabled me to take control of mid-life fitness and weight goals. It has re-set my mindset on being fit rather than thin! (& because of this I’m in better shape than I’ve been in for a long time."
Hannah
Picture this...
You wake up with energy, not dreading the day.
You move your body in a way that feels good, not punishing.
You eat meals that nourish you, without obsessing over every bite.
You feel strong, in body and mind - and you're proud of it.
This is what happens when your habits are built to last. When you stop starting over and start creating the life you want to live - now, and in the future.
Find Your Fit
Whether you're just getting started or ready to level up, each of these plans is part of The No Crap Method, designed to work with your life, not against it. Choose the support that suits your goals and shift the way you feel, move, and live in midlife.
Workout 101
£35 per month
For women ready to move more and feel stronger in midlife.
-
Follow-along or App tracked dumbbell & band workouts (30 mins)
-
Gym-based workouts (40-60 min) in the app.
-
Lower Impact Modifications
-
Morning & Evening Yoga Flows
-
Progress Tracking in App
-
Access to the supportive community
Goal Getter
£55 per month
For those who want progress without the guesswork.
Everything in Workout 101, plus:
-
Personalised nutrition and activity targets
-
In-app habit tracking
-
6-week habit reset
-
2 weeks of daily coaching prompts from Ruth
-
Access to the Knowledge Bank (guides & resources)
Accountability Boost
£100 per month
For those who do better with someone in their corner.
Everything in Workout 101, plus:
-
Nutrition and activity targets set for you
-
In-app habit tracking (adjusted at check-ins)
-
Fortnightly written coaching check-ins
-
2 weeks of daily coaching prompts from Ruth
-
Full access to the Knowledge Bank
Let me tell you about the first time I realised quick fixes weren’t enough…
I kept seeing the same names come back again and again for coaching programmes I worked on. Why? Because they’d made changes for a couple of months, then stopped.
The results didn’t stick, not because they failed, but because lasting change takes longer to embed. You can get great results in a short time, but health shouldn’t come with an end date.
I know this from experience; change didn’t happen overnight for me either. I was running regularly, juggling work, two young kids, and a husband recently medically discharged from the Army. I kept pushing...until I got seriously ill. Rheumatic fever forced me to stop, and it made me realise I needed a different approach.
What worked in our 20s doesn’t always work in midlife. With more responsibilities, we need something that’s realistic, kind, and built to last.
Those lessons shape how I coach today: with simplicity, sustainability, and a focus on helping women build a life they feel great in.
"I cannot recommend Ruth and this program highly enough. Ruth is always there, cheerleading and helping you find the solutions to get over the humps. A wonderful community of ladies to support each other too."
Carrie
What is The No Crap Cake Method?
The No Crap Method is for women in midlife who are done with trying to be perfect. It’s for those who want to feel strong, in control, and confident, without giving up everything they enjoy.
It’s about saying no to the things that don’t serve you...whether that’s crap cake, booze, people-pleasing, or all-or-nothing thinking. So you can say yes to the things that actually matter.
This isn’t about rigid rules. It’s about making intentional choices that support how you want to feel, every day. Choices that lead to strength, energy, and fat loss...not through restriction, but through realistic, sustainable change.
You’ll still reach your goals. But in a way that fits your life, not flips it upside down.
Because we deserve to feel great in midlife. To feel proud of how we move, what we eat, and how we live.
And this? This is just the start.
"At the age now of 42 I am fitter, stronger and more confident than I've ever been in my whole life!"
Sally
What Makes Ruth Mac Fit Different?
At Ruth Mac Fit, we give you the tools to build strength, confidence, and long-lasting change - in a way that fits your life.
-
Flexible, follow-along workouts or app-based tracking
-
Simple nutrition strategies without obsessing over calories
-
Support and coaching that grows with you
We don’t chase perfect. We build habits that last.
Because success in midlife is about living fully and not living less.
"I’m not sure how to put into words how brilliant your coaching and support has been in the last 8 months. When I started working with Ruth I was struggling to regain energy and lose fat after a period of being unwell. With Ruth’s kind and practical support I was able to gradually introduce achievable lifestyle changes that have given me my energy back, helped me lose 21kg and massively increase my strength. I feel like I now have my life back and so much of that is due to Ruth’s amazing coaching."
Charlie
FAQs
Do I need to be fit already?
Nope. You can start from wherever you are. We'll meet you there.
Will this work if I’m in perimenopause?
Yes...this is our speciality. Everything is designed with midlife women in mind.
Do I need a gym or equipment?
Not at all. We offer band, dumbbell, and gym options, plus yoga flows.
What if I’ve tried everything before?
You’re not alone and this time, we’re building change that lasts...starting where you are now.
How often do workouts change?
A new block of workouts is added every 6 weeks to allow for progressive overload. We keep each block up for 12 weeks total so you can continue a little longer if you prefer.
How do you split the workouts?
Home workouts are in full body format for the follow along versions, but you have the option of full body or upper/lower/full body for the in app versions. Gym workouts follow Upper/Lower/Full Body and then a Full Body Bonus session.
Listen to the Podcast
Join our email list and get access to specials deals exclusive to our subscribers.