Privacy Policy

Effective Date: 06SEPT2024

At RuthMacFit, your privacy is our priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, ruthmacfit.com. Please take a moment to read this policy to understand your rights and how we protect your data in compliance with the General Data Protection Regulation (GDPR) and applicable UK law.

Who We Are

Ruth MacFit
Website: www.ruthmacfit.com
Email: info@ruthmacfit.com

What Personal Data We Collect

We may collect the following types of personal information when you visit our website or interact with us:

Personal Information You Provide to Us
- Contact Information: Name, email address, phone number, or mailing address.
- Account Information: Username and password if you register an account on the website.
- Communication: Any information you provide when contacting us via forms, email, or messaging.
Automatically Collected Information
- Technical Information: IP address, browser type, operating system, and information about your visit (e.g., which pages you viewed, time spent on each page, and how you navigated our site).
- Cookies and Tracking: We use cookies and similar tracking technologies (see our [Cookie Policy](link to your cookie policy) for details).

How We Use Your Personal Data

We process your personal data for the following purposes:

To Provide Our Services
- Process transactions, respond to inquiries, and provide support or account management.
To Improve User Experience
- Analyze website usage data to improve site functionality and performance.
Marketing Communications (With Your Consent)
- Send you newsletters, promotions, or other updates related to Ruth MacFit.
Legal Compliance
- Comply with legal obligations or enforce our terms and conditions.

Legal Basis for Processing Your Data

Under UK GDPR, we rely on the following legal grounds for processing your data:

Consent: When you provide clear consent for us to process your personal information for specific purposes, such as subscribing to newsletters or accepting cookies.
Contractual Necessity: When processing is necessary to fulfil a contract with you or to take steps at your request before entering into a contract.
Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving our services, provided these are not overridden by your rights.
Legal Obligation: When we are required to process data to comply with legal obligations.

How We Share Your Personal Data

We may share your personal data with third parties in the following situations:

Service Providers
- We may engage third-party companies to assist with website hosting, analytics, or payment processing. These service providers are bound by contractual agreements to protect your data.
Legal and Regulatory Compliance
- We may share your data if required to comply with legal obligations, court orders, or to protect the rights and safety of our website, users, or others.
Business Transfers
- In the event of a business merger, acquisition, or asset sale, your personal data may be transferred as part of the business assets.

How Long We Retain Your Data

We only retain your personal data for as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations. This means:

For marketing communications: Until you withdraw your consent.
For transactional purposes: As long as required by tax or legal regulations.
For website analytics: Typically, data is anonymized or aggregated, and retention periods will vary depending on the technology used.

Your Data Protection Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right to Access: You have the right to request a copy of the personal data we hold about you.
Right to Rectification: You can request that we correct any inaccurate or incomplete data.
Right to Erasure: You have the right to request that we delete your personal data, where applicable.
Right to Restrict Processing: You can request that we limit the way we process your data.
Right to Data Portability: You can request to receive your data in a structured, commonly used format.
Right to Object: You have the right to object to certain types of data processing, such as direct marketing.
Right to Withdraw Consent: If processing is based on consent, you can withdraw your consent at any time.

To exercise any of these rights, please contact us at [your email]. We may ask you to verify your identity before fulfilling your request.

Security of Your Data

We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, disclosure, or misuse. However, no method of online transmission or storage is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

If your data is transferred outside the UK or European Economic Area (EEA), we ensure it is protected by appropriate safeguards, such as Standard Contractual Clauses, or we seek your explicit consent for the transfer.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before submitting any personal data.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and we will notify you of significant changes via email or a notice on our website.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Email: info@ruthmacfit.com