Fat loss coaching for women 40+ who are done with starting over
Get 20% off with code WELCOME20

Fitness & nutrition for Women 40+

For Women 40+ who are tired of starting over

You have probably tried things that worked for a while. Then life got busy, you lost momentum, and ended up back at square one. Ruth Mac Fit is built for exactly that. Not to push you harder, but to help you build habits that keep going even when life does not cooperate.

You can feel stronger, more in control of your eating, and consistent with exercise again. Without extreme diets or all-or-nothing plans. No shame. No starting over on Monday. Just sustainable habits, real food and training that works with your life, not against it..

Mindset

Exercise has become stop-start.

Most programmes skip this part. We do not. Because the workouts and the calorie targets are actually the easy bit. What makes the difference is everything that helps you stick with them.

Movement

Food feels all-or-nothing

Gym or no gym. Motivated or exhausted. Five minutes or fifty. There is always a version of this that works for today.

Nutrition

Life isn’t the same every day

No rigid plan. No perfect days. Just a flexible structure that means a busy week or a holiday never has to mean starting over.

The app icon for the Ruth Mac Fit app.

The Ruth Mac Fit App

The app is designed to give you control over everything - with tools for you to find the workouts, exercise schedule, food and meal planning which works for who you are.

Set your goals

Create a clear path to where you want to be, based on how you want to live life.

Choose workouts to suit you

Gym or no gym. Spare time or in a rush. Experienced or new to fitness - the app has workouts for everyone.

Find meals and recipes you love

Explore the app recipes - or add your own, customise the meal planner and automate shopping lists.

Get support and guidance

Join Ruth and a community of Women to celebrate wins, ask for help and feel supported everyday.

What Women Say

A golden star.A golden star.A golden star.A golden star.A golden star.

Ruth is unique as a coach in the best way possible! She is incredibly supportive and her care for her members shines through... I've been able to increase my energy, lose 25kg (and keep it off!) and build a manageable and enjoyable workout routine... I 100% recommend Ruth & Ruth Mac Fit.

February 1, 2026
A golden star.A golden star.A golden star.A golden star.A golden star.

This is my favourite workout app I've used, the mix of in app and follow along workouts helps me keep consistent regardless of my schedule...

November 4, 2025
A golden star.A golden star.A golden star.A golden star.A golden star.

I love that there this is an option to follow along to workouts and that you can see any modifications too, it really boosts my confidence that I can do this.

December 1, 2024
A golden star.A golden star.A golden star.A golden star.A golden star.

I can highly recommend Ruth Mac Fit and can't thank her enough for the guidance and support... Ruth's passion shines through in all that she does.

November 28, 2024
A golden star.A golden star.A golden star.A golden star.A golden star.

Cannot recommend Ruth and this program highly enough. Ruth is always there, cheerleading and helping you find the solutions to get over the humps...

December 1, 2024
A golden star.A golden star.A golden star.A golden star.A golden star.

Love working with Ruth. Motivating, inspirational and understanding of life’s ups and downs but keeping goals in mind whilst living.

December 2, 2024
A golden star.A golden star.A golden star.A golden star.A golden star.

I love being part of this community and having Ruth support me to change my habits and therefore reach my goals.

March 25, 2025
A golden star.A golden star.A golden star.A golden star.A golden star.

The community of other women is fantastic and supportive, and Ruth responds so quickly to any questions or queries that are posted. Fantastic!

December 1, 2024
A golden star.A golden star.A golden star.A golden star.A golden star.

Ruth’s approach to teaching fitness isn’t single-focused. She wants you to move your body of course but she helps work on your mindset more...

December 1, 2024
A golden star.A golden star.A golden star.A golden star.A golden star.

I cannot recommend RMF enough... She will help you set realistic goals and then help you achieved lasting change... she can help you change your life...

December 2, 2024

It’s important to work with a coach who is qualified to support your health and training.

Ruth's years of experience include:

Level 3 Personal Trainer

Level 4 Strength & Conditioning Coach

Burrell Education - 3rd Age Woman™ (Menopause) Certification, covering hormonal health, lifestyle, and movement for women in peri-to-post menopause.


Pre & Post-Natal Exercise Qualification

EIQ Nutrition Certification evidence-based nutrition and behaviour change.


Precision Nutrition Level 1 Certification habit-based, sustainable nutrition coaching.

Ruth Mac Fit App
Monthly subscription
£34.99
/month
Start now

20% OFF with code WELCOME20

App features include:
Build consistency with movement for the first time, whatever your schedule.
Eat in a way that supports fat loss without obsessing over food.
Adapt and adjust when life gets busy, rather than giving up.
Feel supported by a community of women who get it.
Access Ruth’s library of coaching and resources.
Ruth Mac Fit App
Annual subscription
£348.50
/year
Save £70.00
Start now

20% OFF with code WELCOME20

App features include:
Build consistency with movement for the first time, whatever your schedule.
Eat in a way that supports fat loss without obsessing over food.
Adapt and adjust when life gets busy, rather than giving up.
Feel supported by a community of women who get it.
Access Ruth’s library of coaching and resources.