Struggling with fat loss in midlife?
Join a growing community of midlife women who are achieving sustainable fat loss, building strength, and feeling their best without extreme diets or pressure.
With expert coaching through the No Cr*p Cake Method, you'll get the support, structure, and flexibility to make confident choices that fit your life...not someone else’s rules.
Picture this...
You wake up with energy, not dragging yourself through the day.
You move your body in a way that feels good, not as punishment, but because it lifts your mood.
You eat meals that leave you full and fuelled, without tracking every bite or second-guessing your choices.
You feel strong in your clothes, in your workouts, and in yourself.
The best bit is that you're making incredible progress towards your fat loss goal...without putting life on hold to do it.
This is what happens when your habits work with your life & not only for the perfect day.
Midlife doesn't have to be a slow decline and fat loss doesn't have to come with guilt, pressure or needing to start again every Monday.
This is for you if...
You’re over 40 and tired of quick fixes that never stick
You want to lose fat without giving up everything you enjoy
You’re done with punishing workouts and confusing food rules
You want to feel stronger, more in control, and excited for what’s next
You’re ready for a method that actually works with your life and not against it.
What My Members are saying...
I’m not sure how to put into words how brilliant your coaching and support has been in the last 8 months. When I started working with Ruth I was struggling to regain energy and lose fat after a period of being unwell. With Ruth’s kind and practical support I was able to gradually introduce achievable lifestyle changes that have given me my energy back, helped me lose 21kg and massively increase my strength. I feel like I now have my life back and so much of that is due to Ruth’s amazing coaching.
Hayley - Community Member
"Ruth Mac fitness enabled me to take control of mid-life fitness and weight goals. It has re-set my mindset on being fit rather than thin! (& because of this I’m in better shape than I’ve been in for a long time."
Hannah - Community Member
"I cannot recommend Ruth and this program highly enough. Ruth is always there, cheerleading and helping you find the solutions to get over the humps. A wonderful community of ladies to support each other too."
Carrie - Community Member
"Birthday today and just back from a week in Spain yesterday. Just done another run (longest interval for a long while) and I’ve jumped on the scales. Done all of what I intended to do did’nt over eat had a few no crap cake/meals and I’m the lowest I have been since September 2022!!!!!!"
Julie - Community Member
"At the age now of 42 I am fitter, stronger and more confident than I've ever been in my whole life! "
Fiona - Community Member
What Makes Ruth Mac Fit Different?
At Ruth Mac Fit, we give you the tools to build strength, confidence, and long-lasting change - in a way that fits your life.
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Flexible, follow-along workouts or app-based tracking
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Simple nutrition strategies without obsessing over calories
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Support and coaching that grows with you
We don’t chase perfect. We build habits that last.
Because success in midlife is about living fully and not living less.
Listen to the Podcast
Tired of diets that don’t stick? My emails are for women who are done with extremes and ready for a realistic, empowering way to feel strong, fit, and in control again.