Privacy policy

Last updated: 11th November 2025

At Ruth Mac Fit, we care deeply about your privacy. This policy explains how we collect, use, and protect your personal information when you use our website, app, and services.

Ruth Mac Fit (“we”, “us”, “our”) is the data controller responsible for the personal data you share with us.
Email: support@ruthmacfit.com

We only collect information that helps us deliver our services effectively. This may include: Your name, contact details, and login information; health or fitness information that you choose to share in the app; check-in responses, coaching progress, and related activity data; payment or subscription information (handled securely by our CRM); communication preferences and marketing opt-ins; technical data such as cookies, analytics, and device information.

We never collect more information than we need, and we never sell your data.

We use your information to: Provide and manage your coaching and membership services; personalise your experience and support your progress; communicate with you about your programme, check-ins, or account; send marketing updates (only if you’ve opted in); improve our website and services through analytics; comply with our legal or regulatory obligations

We process personal data under the following lawful bases:

‍Contract: To provide the services you’ve requested (e.g. coaching, membership access)
‍Consent: When you agree to receive marketing or allow cookies/analytics
‍Legitimate interests: To manage and improve our operations and customer experience
‍Legal obligation: To comply with applicable laws and regulations

We only share data with trusted platforms that help us run our services. These include, but are not limited to: Everfit, ActiveCampaign, Meta, Webflow, Airtable, Outsetter, Postmark, Google Analytics. Each of these providers acts as a data processor, handling information only under our instructions and in accordance with their own terms of service.

Our website uses cookies to make things work smoothly and help us understand how visitors use the site. You can manage your cookie preferences through our cookie banner at any time, which can be accessed via a button in the website footer. Types of cookies we may use include: Essential cookies – necessary for site functionality. Analytics cookies – to understand performance and improve usability. Marketing cookies – to measure and improve advertising effectiveness. We respect your choices and will only use non-essential cookies with your consent.

Your data may be stored or processed outside the UK by some of our service providers. When this happens, we ensure it is protected under recognised safeguards such as the UK adequacy regulations or Standard Contractual Clauses approved by the Information Commissioner’s Office (ICO).

We keep your data only as long as necessary to provide our services and meet any legal obligations. You can request that your data be deleted at any time by contacting support@ruthmacfit.com. Once deleted, we may retain minimal information for compliance or record-keeping purposes.

You have full control over your personal information. You can: Request a copy of your data; ask us to correct inaccurate information; ask for your data to be deleted (“right to be forgotten”); withdraw consent at any time (for example, from marketing emails); lodge a complaint with the Information Commissioner’s Office (ICO); for any of these requests, email support@ruthmacfit.com.

You will only receive marketing emails if you have opted in. You can unsubscribe at any time using the link in the email or by contacting us directly.

We may occasionally update this policy to reflect changes in how we operate or new legal requirements. When we make significant updates, we’ll notify you directly by email. Minor updates will be posted here.