The No Crap Cake Method

Have. Your. Cake.

The No Crap Cake Method is a unique approach to healthy living, designed for 40+ women. It says no to the all-or-nothing, guilt and pressure of diet culture. NCC helps you build a sustainable lifestyle that makes achieving your goals feel good.

How does it work?

Set your goals

After choosing your plan you will be guided through downloading the app, setting your goals and building your routine. Ruth will help you choose workouts, targets and a calorie range which works for you.

Select your workouts

Whether you love the gym, prefer to move at home, or just want to start small, there’s a workout for you. Choose the workouts you want to do, customise, and create your schedule.

App screenshots displaying the recipe, ingredient list and meal scheduling capabilities of the app.

Choose the food you love to eat

Choose recipes, add your own, build a food plan and even create shopping lists. Nutrition in NCC is designed to give you complete flexibility in chooing when and what you eat.

Track your progress

Progress looks different for everyone. Maybe it’s more reps, what your scales say, or you might just want to feel  stronger. The app lets you track whatever is important to you. Whether it is weight, measurements or workout progress - you can see your results build over time.

Start today

Explore plans
A vector drawing of Ruth's side profile doing high-knees.